Audit of the existing functional structure and a proposal for a new, globally-aligned divisional structure.

Audit of the existing functional structure and a proposal for a new, globally-aligned divisional structure.

Audit of the existing functional structure and a proposal for a new, globally-aligned divisional structure.

A detailed audit of the current mission and vision statements against the 9-component framework, with a new proposed statement.

A comprehensive list of 10 key internal strengths and 10 critical internal weaknesses with full explanations and case references.

A detailed analysis of 10 major external opportunities and 10 significant external threats facing Under Armour and its industry.

Generating actionable strategic alternatives by matching internal factors with external factors in a comprehensive matrix.

In-depth analysis of Under Armour's financial health through key liquidity, leverage, activity, and profitability ratios.

A quantitative comparison of Under Armour against its key rivals, Nike and Adidas, across critical industry success factors.

Analysis of UA's marketing mix (Product, Price, Place, Promotion) and its confused market positioning using a perceptual map.

Positioning Under Armour within one of the four strategic quadrants and identifying appropriate high-level strategies.

An audit of the existing divisional structure and a proposal for a more integrated, market-facing design.

A detailed audit of the current combined vision/mission statement and a proposal for clear, separate, and comprehensive statements.

A comprehensive list of 10 key internal strengths and 10 critical weaknesses with full explanations and case references.

A detailed analysis of 10 major external opportunities and 10 significant threats facing Revlon and the cosmetics industry.

Generating actionable strategic alternatives by matching internal factors with external factors in a comprehensive matrix.

In-depth analysis of Revlon's financial health, focusing on profitability, liquidity, and leverage ratios from 2013 to 2014.

A quantitative comparison of Revlon against its key rivals, Avon and L'Oreal, across critical industry success factors.

Analysis of Revlon's marketing mix and its positioning as a "mass-market beauty brand" using a perceptual map.

Positioning Revlon within one of the four strategic quadrants and identifying appropriate high-level growth and defensive strategies.